Allcorp are fortunate to work with thousands of local businesses in the NQ region and beyond, which gives us insights into developing patterns amongst the community. One common trend we have noticed is that a lot of businesses are being sold.

Most of what we are seeing is larger corporate operators buying up the smaller local businesses and absorbing them into the company. That’s great news for the sellers, many of whom are hoping to now enjoy a less busy life in early retirement.

One thing that we have also noticed is that the digital marketing assets that they have accumulated over the years aren’t always being passed on to the purchaser with correct values taken into consideration. One such example would be if your business had Search Engine Optimisation (SEO) services optioned. A product like SEO, when done correctly, usually takes many months to get perfect and then the years of maintenance can ensue. This is money your business has invested and, like your website, should have an associated value for sale purpose.

Not only from a value perspective, but it would also be important for the new business owner to actually know what is going on with Google Ads, SEO, Social Media Marketing, YouTube Ads and so on. The last thing a new business owner wants is to throw an asset away that was actually working extremely well. One such example was where one of our small-to-medium-sized business clients made a deal to sell their company to a bigger national chain. The purchaser then proceeded to take control of all of the domain names the client had collected and just point them all to the main HQ website.

This client had invested a lot of money into our SEO services and were ranking dominantly in Google Search. But when the national company took down the optimised website and pointed all of the domain names to the head office website, the rankings disappeared within a week.

If the purchasing company had known that there was thousands of dollars’ worth of SEO already implemented and working, they may have made decisions to maintain the existing website rather than decommissioning it completely. This could have also increased the sale value of the business.

Another example is where a client has amassed a collection of domain names other than their primary website and email domain name. Some of our clients have dozens of domain registrations, whether to help SEO or just to ensure their competitors can’t have them, and providing an accurate list of these to the purchaser will help them make decisions as to what domain names they want to keep.

If you are considering selling your business and we take care of your digital marketing, let us know so we can prepare a digital marketing handover package that will let your potential purchaser know what you have established in this space and also see the true value of it to maximise your sale price.

The years really do fly by when you’re busy! We now find ourselves preparing to head to Townsville for the final stage of the North Queensland regional HIA Awards. After witnessing the incredible work produced by the Cairns building industry at the Cairns HIA Awards in early October, it’s now Townsville and Central Queensland’s turn to shine.

The Cairns Awards in early October focused solely on the Cairns region, while the Townsville Awards Night will be split into two parts. The first will celebrate achievements from Townsville and Central Queensland HIA members, followed by a second part that brings together winners from both Cairns and Townsville for the North Queensland region showdown.

This Saturday’s HIA Awards gala in Townsville is sure to be interesting and we can’t wait to see what the Townsville and Central Queensland region showcases for Home of the Year. This category was awarded to our friends and clients at Ash Moseley Homes in Cairns for their spectacular home in Barrine, affectionately called The Pine Ridge Retreat. We have some great building industry clients in Townsville too and look forward with excitement to see what they’ve all been working on. The bar was definitely set high at the Cairns awards.

It’s not just builders; there are also many awards for the kitchen and bathroom sectors, and we can’t wait to see what clients we get the pleasure to present awards to this year.

Eligible category winners of the overall North Queensland HIA Housing and Kitchen & Bathroom Awards will then be combined with the regional winners from all over the state for the state awards. The winners of the state awards then compete in the national HIA-CSR Australian Housing Awards.

Team Allcorp will be front and centre as Gold Sponsors for the Townsville awards and, based on past years, will be noticeable for not being quiet. We wish all of our building industry clients the best for these upcoming awards and can’t wait to catch up with everyone down in Townsville.