News Corp is leading a charge to effectively eliminate the Google Search business services from Australia

As many of our regular readers and followers will know, Allcorp have been offering Google services since we commenced operation in the year 2000. We were so good at making the Google Search Ads products work for our clients that in 2015 we became an official Google Partner. (The first Google Partner in North Queensland).

We have seen a huge upturn in revenues being spent by our clients on Google Search Ads in the last 5 years that we've had to expand and employ more personnel to manage the Google Ads services we are managing for our clientele.

Why has there been such a swift upturn in Google Ads spending? There’s a simple answer… because it works. When a business is spending money on marketing they want to see returns on their investment. When we manage Google Ads marketing services for our clients we deliver these returns. If we didn't produce the correct results our non-contracted Google Ads clients would stop paying for the service. Every one of our Google Ads clients is not contracted to continuance. They can reduce, pause or stop their Google Ads services with Allcorp at any time. But they don't, and this is proof that the Google Ads system works.

As new marketing strategies with Google & Facebook begin to produce excellent results, advertisers are abandoning the newspaper advertising model

This has not pleased the people at the News Corp offices and they are now demanding that Google & Facebook agree to pay them for links that they drive to their websites.

This would be similar to your friend asking you where is a good restaurant to get lunch with you recommending a few places, and then demanding that the restaurant they dined at from your recommendation pay you a fee for the referral.

The Google system exists to connect people with whatever they are searching. Asking them to then pay the third party of recommendation is ludicrous. The third party can make their own money by selling subscriptions to their online content, such as what all of the News Corp publications currently provide. It is a safe assumption that the uptake of these online subscriptions has not been so successful. So now the next thing to do is to attack the media that is merely linking people to your website and demand that they pay.

What's even stranger is that the News Corp empire actually are Google Partners. When your rep from the local Cairns Post or Townsville Bulletin visits you to sell you advertising services he or she will actually recommend their clients embrace Google Ads and Facebook Ads - the same institutions they are attacking.

What's scary is that with this attack from News Corp on modern marketing systems, Google have reacted by saying that if their hand is forced to accept these draconian expectations from News Corp they will stop Australian businesses from having access to their Google Ads and Google Search services.

Would you really want to live in a world where we don't have access to Google and the amazing array of modern marketing tools it offers but still receive the Cairns Post and Townsville Bulletin delivered each morning? We've all moved on.

You probably have seen the Google video from Mel Silva, Managing Director for Google Australia, where she explains why there is a workable news code that doesn’t break Google Search that can accommodate the newspaper publishers. It is really a case of finding a working solution to the decline of journalism and old fashioned media outlets in Australia and this is what they are trying to accomplish.

Please inform yourself on this issue by watching the less than 2 minute video below from Google and make your own mind up about the problem our old media providers in Australia are causing and what we all might lose out on if they are successful.

Click here to watch the short video from Google

Other than this contentious issue, we have had a busy start to 2021 and look forward to working with everyone over the course of the year.